P&O Cruises Australia today launched a ‘Fly the Flag for P&O’ campaign to enable its social media followers to support calls for a restart plan for domestic cruising.
Followers and other supporters of cruising are being invited to make the ‘Fly the Flag for P&O’ the frame for their Facebook profile.
The campaign was inspired by one of the cruise line’s hard hit suppliers, Graeme Blackman, the managing director of marine engineering specialist, Inter-Marine Pty Ltd.
Mr Blackman, who has been a supplier partner to P&O since Fairstar days in the 1990s, routinely flies the P&O flag from a flagpole outside his Mortdale workshop in Sydney.
The message conveyed today to followers is:
“It’s your chance to spread the news that you want to see a safe restart to cruising beginning with domestic itineraries. Show your support by changing your Facebook profile picture to feature this 'Fly The Flag for P&O' frame to show you want our ships to come home to Australia, and keep it flying until their return. Thank you for 'flying the flag' for restart and your homegrown cruise line! Click here to try it out.”