In anticipation of a return to cruising, P&O Cruises Australia is going right to the source — its loyal ‘cruiselings’ — to gauge the perceived benefits of a special smartphone app to streamline guests’ onboard experience.
Guests participating in the survey are being asked to rate the overall value of a mobile app that could provide services both before and during their cruise but also support the health and safety of guests with features that could help minimise queues and support practices like physical distancing and contact free interactions.
The survey is part of the cruise line’s consideration of an app that could be available to guests free of charge and without the need to buy an onboard internet plan.
“As we prepare for the resumption of cruising, we are using our time well to find ways to improve the guest experience including the introduction of innovative technology solutions,” said Peter Little, Senior Vice President Guest Experience for P&O Cruises.
“One idea is to introduce a mobile app that could help guests streamline their interaction with us including the check in process, boarding arrangements and then tailoring their personal cruise experience.
“We are asking cruiselings for their views on a free P&O mobile app that could enable them to do a wide range of things including viewing the daily program and restaurant menus, pre-ordering coffee and snacks, making show bookings and shore tour bookings, viewing their onboard accounts, and a whole lot more.”
The survey is designed to get a picture of how cruiselings currently use their mobile phones during a cruise and their thoughts on how it might change if they had access to a free P&O app to help them tailor an interactive cruise experience.
P&O Cruises Australia will use the results of the survey to determine the cruise line’s thinking about the development of a mobile app with these features.