New Look to feature Traditional P&O all-white hull, Celebrating 75 Years of Cruising from Australia.
P&O Cruises Australia's latest ship - the superliner Pacific Dawn - will feature a new-look livery when it debuts in Australia in November this year.
P&O Cruises Acting Managing Director Dean Brown said Pacific Dawn would have a classic white hull, while the cruise line’s distinctive sun logo would be displayed on a white background on the ship’s funnel, as well as its bow.
“The introduction of Pacific Dawn not only marks a new era of cruising for Australia, it also coincides with P&O Cruises' 75th anniversary,” Mr Brown said. “The change of livery recognises both milestones - offering a fresh, crisp look while incorporating the traditional white hull which featured on P&O Cruises’ ships 75 years ago.
“Meanwhile, our trademark sun emblem continues to signify the warm sunshine and blue seas that our region is known for.”
Mr Brown said the new look was a fitting gesture for Pacific Dawn’s launch, given the ship’s status as the first superliner to be based year-round in Australia.
Mr Brown said P&O Cruises’ name would appear on the side of the ship, along with the ship’s name.
P&O Cruises' two other ships - the 46,000-ton Pacific Sun and the 35,000-ton Pacific Star - would be repainted with the new livery during the ships’ scheduled dry docks in 2008, he said.
The new look will be incorporated into P&O Cruises’ marketing and advertising activity from this month, including the cruise line’s new 2007-08 program brochure, which will be released late April.
Mr Brown said P&O Cruises’ three-ship fleet would carry more than 150,000 passengers in 2008 and visit more than 60 different destinations.